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Why Forecast Color Trends?
Color Sells….
and the Right Colors Sell Better
Have you ever wondered why some colors magically appear in the market place and in a blink of an eye there gone?
While you’re still deciding where to spend next year’s summer vacation, color forecasters have already predicted what color bathing suit you’ll be wearing on the beach.
Denise Turner, along with her fellow CMG (Color Marketing Group) color design professionals forecast colors one to three years in advance for all industries, manufactured products and services.
Many things affect a color’s staying power or demise, such as environmental issues, elections, wars, natural disasters and even the economy. All of these impact the consumer’s mood.
As color forecasters, we are part visionary, part designer and part sociologist. We draw information from auto manufacturers, fashion runways and the home furnishing industry; we scour trade shows, showrooms and magazines for trends. We consider what’s happening culturally and how it impacts people’s mood.
We then compile all information and translate it into future colors, so that manufacturers can confidently produce their products into sellable goods. |
